CRM. Strong digital relationships.
Competencies
"More and more, the Internet is becoming the focus of all communication channels where everything comes together. Digital marketing can take advantage of CRM to build a long term relationship with users and gain their loyalty."
More and more, the Internet is becoming the focus of all communication channels where everything comes together. Digital marketing can take advantage of CRM to build a long term relationship with users and gain their loyalty.
Neue Digitale / Razorfish profits from having all vital disciplines under one roof. Media data, CRM data, sales data and website data can be combined to create user profiles. We work closely with our US colleagues and are supported by 120 specialists in the areas of Business Intelligence, Consumer Insights and E-Mail Marketing.
The discipline CRM is part of the Connections Planning division. Connections Planning combines expertise from Strategy, Media, Analysis, CRM and Social Influence Marketing. In this way Connections Planning identifies the relevant connections between consumer and brand. This is based on the idea that consumers do not distinguish between contact and creation. The brand experience is what really counts. The extended analysis of user behavior helps to optimize current campaigns by increasing effectiveness and efficiency.
More information can be found here.
Never stop. Building stronger digital relationships.
Services.
- Strategy & Consulting
- (Dynamic) User Segmentation
- On Site Behavioral Targeting
- Personalization
- CRM Program
- Personalized Newsletters
- Customer Value Analysis
- CRM Development (Atlas, ATG, Omniture)
- Data Management
- Development of segment specific sales processes
- Individualized Customer Loyalty Programs
- Success Measurement and Analysis
