WHY, HOW, WHAT INSIGHT & STRATEGY
"Choosing the right digital strategy is the biggest challenge for brands. All the countless possibilities make it very confusing to know what is right for your brand. Using established qualitative and quantitative insights, we are able to develop the right strategies for a communication that has digital marketing at its core and links intelligently to offline activities."
A well-thought-out strategy is the foundation for efficient digital communication.
Razorfish susses out insights about the brand, the competition and the digital target group. The more detailed the qualitative and quantitative insights, the more clear the strategy ends up being.
We consult you throughout the entire marketing communication process along the consumer lifecycle. We give you recommendations on how to improve or even transform your business though digital marketing. It may be through CRM, eCommerce and/or totally new scenarios such as Microsoft Surface.
Our team of strategic planners, business strategists, analysts and media strategists are here to help you prepare your communication for the future.
The discipline Insights & Strategy is part of the Connections Planning division. Connections Planning combines expertise from Strategy, Media, Analysis, CRM and Social Influence Marketing. In this way Connections Planning identifies the relevant connections between consumer and brand. This is based on the idea that consumers do not distinguish between contact and creation. The brand experience is what really counts. The extended analysis of user behavior helps to optimize current campaigns by increasing effectiveness and efficiency.
Never stop. Asking unexpected questions.
- Target group definition and potential
- Consumer Insights: needs, hurdles, media consumption habits, perceptions
- User Connections Insights & Strategy
- Digital Brand Insights & Strategy
- Brand Relationship Insights & Strategy
- Digitale User Experience Insights & Strategy
- CRM Insights & Strategy
- Competitive Audit
- Digitale Positioning Strategy