Cannes 2011 - Two lions for Razorfish
At this year's 58th International Advertising Festival in Cannes, Audi's Augmented Reality calendar won an award: With the first car calendar without any cars in it, Neue Digitale / Razorfish Berlin won a Bronze Lion, bringing back a trophy for its customer Audi from the world's most important creative competition from the Côte d'Azur to the Spree.
But that's not all. In the Titanium and Integrated Lions category, the American colleagues from Neue Digitale / Razorfish were awarded gold for their work on the Nike "Write the Future" campaign. Razorfish is responsible for media planning and buying.
More than 28 800 works from 90 countries were submitted to this year's International Advertising Festival, which is considered the most important competition in the creative scene. German agencies submitted nearly 2,000 pieces of work.
