NEUE DIGITALE: New Creative Concept for T-Mobile’s Online Shop
Subsidiary Company of ‘Deutsche Telekom’ Assigns Re-launch of its Online Shop to NEUE DIGITALE
date: 25 November 2002
abstract:
T-Mobile, one of the world’s leading mobile communications companies, has assigned the conception and implementation of a new creative concept for its online shop to NEUE DIGITALE. Initial results will be released early enough for this year’s Christmas trade.
With placing this project into NEUE DIGITALE’s hands, T-Mobile is pursuing the strategy of becoming more flexible regarding product innovations in the mobile communications business, thereby strengthening its position as one of the world’s market leaders.
Andreas Gahlert, Managing Partner of NEUE DIGITALE, is calling the award of this contract as a major milestone in the agency’s history. "We are looking forward to working together with one of the world’s leading mobile communications companies."
