In interactive night scenarios, users experience the "Bright Capture Technology" feature - for brighter, clearer pictures in the dark. In line with the "Boring Day - Fun at Night" print campaign, users dive into the nightlife and capture moments on film. It’s the µ in action. Snapshots of candle-lit dinners, concerts or pool parties can be sent as e-cards. The "µ cameras" and "µ benefits" sections illustrate the technical features in high-gloss product presentations and provide explanations of the application modes. Teaser banner ads on the Olympus page promote the campaign special.
