References

Olympus Europa. µ Mini

Mission

Flash special for the launch of the µ Mini digital camera - part of "Olympus Innovation Labs".

Implementation

A film users control interactively. Chapter for chapter, new product features are introduced. Accessible anytime at the click of a button. All animation uses stills. The focus on the product and on realism. The film includes a competition. The prize: a µ Mini. There is also an additional link to the offline world. Teaser banner ads promote the µ Mini Innovation Lab in the Olympus Digital Camera division.

Conclusion

The first creative product special for the newly launched Olympus Europe website. The creative highlight of the website and a trailblazer project. µ Mini Innovation Lab sets standards for future microsites.