References

Wilkhahn. 100 Years of Wilkhahn

 

Mission

Web special to celebrate the 100th anniversary of the furniture manufacturer Wilkhahn. The focus is on Walter Papst’s “Rocking Horse” design classic from the 1950s.

Implementation

The “Rocking Horse” is a symbol of timeless, innovative design. To mark the 100th anniversary of Wilkhahn, an extra section was added to their website. With just the right amount of emotional appeal. The web special consists of four sections: rocking horse, employees, events and exhibitions. A film shows the three development phases of the iconic rocking horse. The web special’s heart and soul is the “Wilkhahn People” section. Devoted to the individuals who work for Wilkhahn, all employees are presented with their name and photo. The exhibitions and events sections show images of the company’s 100th anniversary celebrations.

Conclusion

The web special honours the company’s long history of tradition in design. Wilkhahn – a brand with a strong concept, a firmly established identity and high-quality products.