The car combines efficiency and lifestyle and it is designed for new standards. This was supposed to be reflected in the campaign.
Our strategy: Fish where the fish are – we therefore presented the Audi Q3 where the users are. Instead of another microsite, we created a unique YouTube Special: a visual experience that uses the social media features of YouTube perfectly.
We are telling the history of Audi Q3 from two different perspectives: From a visionary mastermind’s point of view and from the engineers at Audi that have also entered new grounds with the Q3. By combining advanced thoughts with interactive tools, we created online entertainment with a high fun factor and a strong connection to social media.
As all the content is sharable over social media, we let the car and the content speak for itself. The whole campaign was supported by minimal advertising on YouTube and without media use on third party suppliers websites.