References

Schirn Kunsthalle. Carsten Nicolai - Anti Reflex

Mission

Web special for the "Anti Reflex" exhibition in the Schirn Kunsthalle Frankfurt.

Implementation

Consistent conversion of the exhibition in a virtual art room setting. Inspired by works like "Nebelkammer", "Funken" or "Visuelles Feld" the website is designed in the style of a "cosmos" of works. Users reach the "Anti" and the "Reflex" sections via a neutral hub. Colours seem inverted - white on black, black on white - navigation mirrored. At fixed points, users find out about Nicolai’s sculptures. They leave the site and reach a gallery page. There user access actions and interactions are collaged in a digital installation.

Conclusion

The website adapts the character of Carsten Nicolai's works on the internet. Online reflection of the duality of the exhibition. Authentic portrayal of the artist and his work. His intentions are explained. Awareness is generated for the exhibition. The website's awards at the ADC Deutschland and the Cannes Lions International Advertising Festival: highly deserved.