Neue Digitale / Razorfish modernized the McDonald’s Germany website with a new visual and technical concept: full screen videos present the current activities of the company. Entertaining online games, such as the Monopoly competition, invite the user to interact. High resolution images of the Big Mac & Co., as well as all relevant information about ingredients and nutrition produce an appetite for more. The website also gives detailed information about the history of McDonald’s and current employment opportunities.
The portal is technically implemented with a user-friendly CMS: in this way Flash files can be simply integrated and edited. So that search engines can optimally index the McDonald’s Germany portal, the content is also automatically published in a simple HTML version.
