Neue Digitale / Razorfish developed a creative concept which would convey the brand image online. A uniform picture with its own image was created – meaning the Olympus brand is always clearly recognizable. At the same time each business field - Photography, Binoculars, Voice Recorders, Endoscopy, Microscopy, BioAnalytics, Diagnostics, Industrial Endoscopy as well as the corporate area - has been given its own unmistakable face to address its target audience.
From the technical side, Neue Digitale / Razorfish provided support to Olympus Europe in selecting a content management system, developed the concept and mapping for the editing and translation workflow, created the templates, implemented the system together with the Olympus in-house IT team and entered the content in two languages. The editors were also trained so that they could maintain the content themselves.
