Web special to accompany the “Sign for your Club” campaign. For five of Europe’s largest and most successful football clubs: Chelsea FC, Liverpool FC, AC Milan, Real Madrid and FC Bayern Munich.
Implementation
By digitally signing a football jersey on the platform, fans and users show their support and loyalty to their teams. All fan jerseys are documented in an endless hall of fame. Participants automatically qualify for each of the club competitions. Users can download personal video messages by football stars to their mobile phone – or link to them in blogs. The mobile phone function also lets users check which jerseys have been added. Personalised jerseys can be purchased in the e-shop. And the web special for Chelsea FC invites users to become part of the world’s longest team shot.
Conclusion
The web special lets fans interact directly and personally with their heroes. And more with a whole range of digital and mobile goodies. Above-the-line and retail traffic driver measures support the campaign, which is advertised on team websites, WAP portals and using digital banner ads in the UK.
