When friends meet for coffee, there's one thing that counts just as much as the pleasure of the coffee, and that's gossip. Drinking coffee is a social event – so, integrating it into the social web was a logical step to take. An application on Melitta's Facebook page analyzes members' contacts and gives them hints on which friends they could catch up with to go for a coffee. Depending on the contact frequency with the friend, they could either meet up for a quick espresso, a cup of coffee or a relaxing latte macchiato. The contact evaluation graph resembles a coffee filter, a direct reference to one of Melitta's most famous products. And users who also post a picture of their get-together on their wall also take part in a monthly prize draw to win Melitta a coffee courtesy package.
