McDonald's Deutschland. McFlurry

Web special to promote the numerous McFlurry flavors and toppings. Adaptation of and digital accompaniment to the offline campaign with a focus on playful involvement.

McDonald’s offers McFlurry types and toppings in any variation. The web special focuses on this and asks the user to “mix your thing” and make a personal McFlurry creation. Various ludicrous body parts are available to choose from. There is also an upload function for the user’s own photo. The result: a “flowerybatwingedduckfeet” or a “sandalfootedhornedpenguin”. The creations can then be sent to friends as an eCard.

An illustrative and motivating campaign which is reflects the brand and above all taps into the young target group. The user interacts with the product and learns all about the legendary McFlurry in an entertaining way .