NintendoWebsite Relaunch

Relaunch the Nintendo‘s corporate website in the 7 key European markets: UK, Germany, France, Spain, Italy, The Netherlands and Belgium. Develop a modern, recognizable image site that covers all possible potential target groups.

A playful challenge
Razorfish takes the digital lead for Nintendo of Europe and takes on the challenge of creating an entirely new online presence. A whole new target group segment had to be taken into consideration: Casual Gamers. The video game market has changed a lot in the past few years and a digital solution that is appealing to casual gamers is necessary.

The next level
The communication and visual platform are built to the following specs: content can be intuitively navigated, the layout is bright and friendly, the general feeling is more serious than playful, and elements of product design and offline communication are integrated. Games are given a characteristic Look & Feel that is seen down to the smallest details.

Technology wins
In addition to the rebrush, the online customer loyalty platform Club Nintendo was updated visually, technically, and content wise. A high performance system architecture was also created to better take advantage of data from the registration process and improve personalization.

Razorfish refreshed Nintendo of Europe’s website in less than 11 months, so successfully that new product registrations exceed expectations and South Africa is the next rollout planned. The completely new technical infrastructure is easy to maintain, performs very well, and ideally combines new and old content. Personalization is fully automated and makes use of a collaborative filtering technology for product recommendations and inspirations and personalization. The bar is now set very high for other brands and products.