The challenge
Extreme sports fans are dependent on their equipment when practising their passion. Oakley offers products which in their functionality and support are specifically developed for a concrete area of application. A functional diversity which must be adapted perfectly to the needs of the sportsperson. Only then do the details of the properties unfold. The question: How can the optical benefits of the lens tints be presented in an exciting and realistic way?.
Battle of elements
To do justice to the character of the products, the application creates a connection between function and experience. Each type of lens can be submitted to testing before the impressive backdrop of a 360 degree panorama. Each scene is representative of a specific sporting context: Glittering asphalt in the midday sun, a sparkling glacier, rough cross country terrain. The application allows the lenses’ functions to be simulated in various situations and the degree of the lens tint to be individually locked. For example: Increasing the green contrast for golfers, or reducing reflection with polarized glass.
The decision
Thanks to the high optical quality of the simulation and the reproduction of relevant extreme situations, the product advantages are effectively displayed. Literally. In this way, the sportsperson is informed of the strengths of the Oakley product range and is therefore in a position to make the right product choice to be perfectly kitted out for their personal sporting passion.
