adidas has its roots in the history of the football. With the microsite, adidas celebrates the Euro 2008 football championships. A brand setting in the context of the event. The style of the microsite is vintage, emulating glorious ages past. Football history’s greatest and most exhilarating moments are re-enacted by Neue Digitale as flick-football video clips. These can be downloaded and embedded in blogs. The fan kit module offers more viral features. Users can create their own personal autograph cards. They can also upload a picture of themselves and add hairstyles and beards worn by football legends from past decades.
