References

Audi. Q5

Mission

Develop and design a web special for the brand launch of the Audi Q5. Generate leads for the new SUV-FashionlI. Promote awareness in the target group and increase sales.

Implementation

The web special for the Audi Q5 addresses a young, design-oriented target group. Structured and designed by Neue Digitale, the new SUV focus is less on the product and technology. Instead, the emphasis is on an emotional product experience. The car is presented in a simulation lab. With enough space to view projections of different driving situations and vehicle features. This revolutionary form of visual representation and the variety of interaction options vividly illustrate the product benefits. And fascinate users.

Conclusion

Prior to the product launch, newsletter subscription and a competition generate leads for the SUV-Fashionll. Cutting edge design that fulfils the overall goal of positioning the Fashionll as a vehicle that is both versatile and suitable for everyday use.