On adidas.com/com/running, users can create their own personal running routes and share them with other users, create a personal training plan and download interactive widget applications. The central campaign message is based on high-quality video content with testimonials which, on the one hand, present the brand, and on the other showcase the new collection. The distributed content is supported with the potential of viral marketing in Social Networks. Alongside classic forms of advertising such as print and retail advertising, a wide-reaching digital newsletter and banner campaign was implemented to increase coverage especially in the younger target groups.
