Mission
Mobile platform for Beyoncé Knowles fans. Promote the new Samsung music cell phone.
Implementation
For the mobile phone manufacturer Samsung, Pocketframes brings female singer Beyoncé Knowles to the cell phone. Flyers advertise the cooperation between Samsung and the German leg of the Beyoncé Knowles tour. Fans send a text message to receive a WAP push link. They can download free wallpaper featuring both Beyoncé and the new Samsung cell phone.
Conclusion
The musical and mobile cooperation generates considerable traffic for the Samsung Fun Club. Users find out about the benefits. The campaign offers subtle promotional opportunities for the new F300 Ultra Music Phone. It boosts the image of the Samsung brand in the young, lifestyle-conscious target group.
