References

Melitta GmbH und Co. KG. Swirl® / Toppits®

Mission

Conceptional and visual redesign and brand-specific design of the pages www.swirl.de and www.toppits.de. Clear communication of the brand identity and core messages.

Implementation

The new pages provide plenty of information on vacuum cleaning, waste disposal and cleaning. All with refined design and the usability of the Swirl web portal. Revamped by Neue Digitale, the search engine for vacuum cleaner dust filter bags and the retailer search with links to Google Maps make the Swirl homepage a lot cleaner. For Toppits, the recipe, tips and news databases provide even more comprehensive info on everything and anything to do with taste. The Toppits website uses a clear visual language to present the products. Each section has its own colour code in the Toppits product brand colours. The migration to a modern technical platform ensures ease of site maintenance for the client.

Conclusion

The revamped website for the Swirl and Toppits brands appeals to users. Since the launch, the site a constant increase in the number of visitors. Without any additional online marketing measures.