adidas AG. Your Perfect Run

 Development of an online platform to accompany the campaign “Your Perfect Run”  which communicates the allure of the European series of running events. Support for users looking for their “Perfect Run”. And the facilitation of discussion between runners.

Searching for the Perfect Run
Every runner is different. And each runner has their own requirements for the perfect run. adidas provides a platform that helps find a personal perfect run. With the selection of official adidas events. The perfect runs from the community. And the opportunity to document and share individual prefect runs.

Three dimensional and animated
Users can explore running routes via a three dimensional map. Animated camera views allow the user to dive into the map. And a detailed description of the route, images and information can be accessed. The switch between image and map perspective allows the user to view their route according to their individual requirements. As a complete route, a bird’s eye view or a detailed look at specific parts of the route.

Multimedia distribution
In just a few clicks the user can create their prefect run with the user-friendly two dimensional map application. They can then use the tool to create a multimedia three dimensional route. On the adidas platform. And on Facebook at the same time.

More than a cartographic depiction of running routes: the 3D display sets benchmarks in its documentation of runners and running routes. And raises awareness for the adidas brand, running, and the running events in the Perfect Runs series.