Olympus Europa. m:robe

Web special for the new m:robe music player. Supports the launch with integration of an own section in the European Olympus website.

In line with the technology and design of the new m:robe music player, the look and feel of the product section is modern and minimalist. Monochrome colour surfaces. Clear typography. Quiet sound backdrops. Detailed photos highlight technical features. A focus on specific product advantages. Links to download portals, such as Musicload and AOL, make the transition to a personal, mobile music library even easier. Services that bring the brand closer to users.

Eye-catching banner ads on olympus-europa.com generate interest. Large format flash ads adopt the campaign image. Emotional appeal. The m:robe web special makes it easy for users to find factual information. The look and feel and functionality are impressive. The product is the main focus of the integrated online campaign, which reaches news target groups. Justice is done to the brand. Effective presentation of the m:robe music player as a lifestyle gadget as well as a technological innovation in a digital environment.