Emotional and close to the runner. adidas Running is presented with Flash films, interactive running tools and detailed product presentations. The runners themselves are the focus. The website works with testimonials from runners which lead the user directly to made-to-measure products according to their running requirements.
The user experiences the collection interactively according to their requirements with the use of multiple filter settings. He can set up running routes to share with other users as well as create a personal training plan. Specially produced web videos are also used on the video platform from adidas TV and TouTube. With the integration of the adidas online shop and a dealer locator, the user is lead directly to the purchase. The adidas Running platform is also able to be localized. Local adidas markets can edit and publish their own content via the international platform.
The integrated, medium-encompassing campaign strategy also contains a wide-reaching digital newsletter and banner campaign to support the website.
