The claim of the offline campaign „Me, Myself“ is taken up with large close-up scenes showing women after sport: balanced, in charge and happy. These very intimate moments make it clear that adidas offer the right training clothes for individual needs. So that the user can put together their own personal adidas training style, an application deals with shopping and trying on: with the mix & match tool the user can see over 80 different garments and shoes, combine them and view them blown up to three times the size of the screen. The products are three-dimensional in an endless navigation and can either be scrolled through, or sorted with the dynamically animated filtering mechanism into categories such as colour, body zone or collection. One feature is the zoom view in the mix & match tool which doesn’t break between upper body, torso and legs.
