AXE Bom Chicka Wah Wah Flirtgame

Challenge

Create a mobile game that extends flirting and chatting up to the mobile sphere.

Background

Axe wanted to help its target group to improve their flirt skills and therefore give consumers “the edge in the mating game” with a mobile application.
Both, boys and girls should play the game.

Solution

1. The Axe mobile game is a question&answer flirt-game with simple rules.

2. Muliplayer game for all of Germany

3. The game contains all the key-elements a real life flirt has and brings them to mobile:

Flirt-tactics: choose a flirt tactic (Latino, dumb head, wallflower…)
Excitement: funny questions and situations
Surprises: players never know the answers
Trophies: Trophyboard with collected flirt-photos
The AXE-Effect as a helping hand for men to be a good flirter: with the Axe effect in the game the player can impress his flirt partner
Price: Become Flirt-Queen/King and receive the award live on stage at the VIVA Comet TV Event

4. Compelling and innovative mobile design

How it works

Register via SMS, the Mobile Portal or Web2SMS.
Download Flirtgame to the mobile phone

Start BCWW
Start the Bom Chicka Wah Wah flirtgame and create own user profile.

Choose flirt-tactic
Choose between 6 different
personal flirt- tactics.

Find a flirtpartner
Start matchmaking process to find a flirtpartner.

Personal buddylist
Choose a flirtpartner from the personal buddylist.

Choose flirt question
Choose a question out of three possibilities

Answer counterpart
Get the answer from the counterpart.

Choose Answer
Get the question from the counterpart and choose answer.

Rate counterpart
Rate the counterpart after each flirt round.

See Rate
See own rate from the counterpart.

AXE effect
After two rounds of flirt the boy gets the chance to improve his flirt by using the AXE effect.

Highscore
The flirt is over after the third round and the overall rating is added to the personal highscore.

Add counterpart
Add the flirtpartner to the personal buddylist or receive a photo of the counterpart.

Next steps
After the flirt the user have different options to go on.

Win BCWW
The highest ranks will be crowned as Germanys flirt king and flirt queen during VIVA Comet TV event.